Webcasters Still See Gains In Hours Streamed
The MeasureCast Internet Radio Index tracks the total number of hours streamed by on-line broadcasters, and is a representation of the trend in TTSL across a spectrum of stations measured by MeasureCast. With last week's increase, the Index is now up 49% for the year.
The MeasureCast Weekly Top 25 ranking revealed not only that 80% of the stations listed saw increases in TTSL and Average Quarter Hour (AQH) persons, but also that 60% of the stations saw increases in their estimated audience size, or CUME. Broadcasters enjoying a particularly strong week included ClickLive's WLIR-FM, which doubled the number of hours streamed, CableMusic Network's Hot 100, which saw a 97% increase, and KNIK-FM, streamed through WarpRadio, which had a 66% increase in TTSL.
Other facts from this week's report include: - 80% of all listening occurred between 5AM PST and 5PM PST
- Peak listening occurred at 10:00AM, PST, with 8.4% of all listening happening during this time.
- The peak listening day was Tuesday, with 18% of TTSL occurring on this day, with weekend listening accounting for only 10.3% of all TTSL
- The audiences last week were 72% male, 28% female
- 54.5% of listeners were under 35 years old; 25.5% were younger than 25, with 7% over the age of 55
- The largest single age group were those between the ages of 25-34, which represented 29% of all listeners
- Regionally, listeners broke up as follows: Midwest (18.6%), Northeast (18.8%), South (33.2%) and West (29.4%).