Webcasters Still See Gains In Hours Streamed

  • by May 22, 2001
MeasureCast announced today that the number of hours streamed by Internet radio broadcasters increased more than 14% during the week of May 14-20, bringing the MeasureCast Internet Radio Index to 149 from 130. The increase in hours was widespread, as 20 broadcasters listed in the MeasureCast Internet Radio Top 25T saw increases in their Total Time Spent Listening (TTSL).

The MeasureCast Internet Radio Index tracks the total number of hours streamed by on-line broadcasters, and is a representation of the trend in TTSL across a spectrum of stations measured by MeasureCast. With last week's increase, the Index is now up 49% for the year.

The MeasureCast Weekly Top 25 ranking revealed not only that 80% of the stations listed saw increases in TTSL and Average Quarter Hour (AQH) persons, but also that 60% of the stations saw increases in their estimated audience size, or CUME. Broadcasters enjoying a particularly strong week included ClickLive's WLIR-FM, which doubled the number of hours streamed, CableMusic Network's Hot 100, which saw a 97% increase, and KNIK-FM, streamed through WarpRadio, which had a 66% increase in TTSL.

Other facts from this week's report include: - 80% of all listening occurred between 5AM PST and 5PM PST

- Peak listening occurred at 10:00AM, PST, with 8.4% of all listening happening during this time.

- The peak listening day was Tuesday, with 18% of TTSL occurring on this day, with weekend listening accounting for only 10.3% of all TTSL

- The audiences last week were 72% male, 28% female

- 54.5% of listeners were under 35 years old; 25.5% were younger than 25, with 7% over the age of 55

- The largest single age group were those between the ages of 25-34, which represented 29% of all listeners

- Regionally, listeners broke up as follows: Midwest (18.6%), Northeast (18.8%), South (33.2%) and West (29.4%).

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