Certified partner sites are integrated to accept the format and licensed to sell it to advertisers and agencies.
The company announced the addition of AmercianGreetings.com, iVillage.com, Nickelodeon Online properties Nick.com and Nickjr.com, Snowball Networks properties ChickClick, HighSchoolAlumni.com, IGN.com and Snowball.com, Terra Lycos properties Raging Bull, Lycos.com and Terra.com, and Walt Disney Internet Group properties ABC.com, ABCNews.com, Disney.com, ESPN.com, Family.com, Movies.com, Mr. Showbiz and Wall of Sound.
Also added to the roster were B2BWorks, Clear Channel Interactive, CondéNet properties Concierge.com, Epicurious.com, Self.com and Swoon; Jackpot.com, Morningstar.com and Women.com.
The additions are testament to the general acceptance of the format, with all kinds of sites using it. "Advertisers want to be able to go anywhere and the benefit is that we are standardized across all kinds of properties," says Allie Shaw, Unicast's vice president of global marketing.
She says over 350 sites now serve SUPERSTITIALs.
She also notes that 90 percent of SUPERSTITIAL users are traditional advertisers and 85 percent of them repeat.
The new sites add SUPERSTITIALs to their rate card and work with SUPERSTITIAL to sell it. Shaw says the company offers training programs to the sales staffs of new sites, helping them learn how to sell SUPERSTITIALs to advertisers and agencies.