iBEAM to Help DoubleClick Stream Ads
May 22, 2001, 12:00 AM
Online advertising company DoubleClick Inc. has signed a partnership with iBEAM Broadcasting Corp., a streaming media network, to provide streaming advertising to high-speed music and news sites and online radio stations. Under the deal, iBeam has incorporated DoubleClick's DART delivery and tracking technology into its own advertising technology. DART allows online sites to display ads automatically targeted to individual viewers based on their personal tastes and online habits.
- Adam Bernard