• Mediaweek, Monday, November 9, 2009 10:10 PM

Chase was the exclusive sponsor of the CNN.com live online event featuring Oprah Winfrey last night (Nov.9). CNN.com hosted a digital version of Oprah's Book Club, during which the talk host discussed her latest favorite, "Say You're One of Them," by the author Uwem Akpan.

Chase bet that the combination of Oprah, her latest book recommendation and the replication of the mega-successful Facebook/inauguration treatment drew a crowd. To make the most of Oprah's presence, CNN.com turned to tactics reserved for President Obama and Michael Jackson. Viewers were able to instantly ask questions via their Facebook profiles and interact with their Facebook friends during the live video.

Chase ran pre-roll video spots and banners on the event's landing page. As part of a larger ad package Chase also has a presence on CNN.com through the end of this year.

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