JWT - Rimmel London
by Nov 16, 2009, 4:00 PM
JWT has retained the Coty Inc. Rimmel London account, besting Fallon London and New York-based Laird & Partners for the win. The agency has an 11-year relationship with the brand. JWT and Rimmel will work to take the brand to new target markets and countries, working on campaigns across Europe and the US and creating a series of integrated campaigns to boost brand's profile in Asia and Australasia.