• ClickZ, Friday, November 13, 2009 1:13 PM

Small businesses have a unique analytics challenge: They typically spend about $2,000 per month, which isn't enough to generate a statistically valid sample of data in a short amount of time.

While you might not know if data is missing or statistically wrong until it fails, there are a handful of solutions to try, suggests Kevin Lee. Some include waiting it out, clustering like keywords, and trying to attribute offline conversions behavior to the campaign. Lee provides a checklist to help you get started.

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