- Mediassociates Lands Big Account, Tall One Too
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
The Sandy Hook, CT-based media shop has been named the planning, buyi ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- Handy AI: From Email To Content, The Technology Has Many Uses
Email Insider, Ray Schultz - Friday, March 8, 2024
In a recent paper, digital marketing expert Scott Hall provides roster ...
- TV Airing Assurance: Is It Getting Harder For Viewers To Trust?
TV Watch, Wayne Friedman - Wednesday, March 6, 2024
The TVB says local TV news programs are the most trusted, slight ...
- Comscore Integrates Campaign Ratings With YouTube
MediaDailyNews, Laurie Sullivan - Monday, March 4, 2024
Comscore and YouTube today announced expansion of YouTube's existing measurement capabilities ...
- Metric Shows Critical Connection Between Time And Attention
MediaDailyNews, Laurie Sullivan - Friday, March 1, 2024
GumGum's attention metrics company Playground xyz has a new attention framework ...
- Meta Abandons Lawsuit Against Bright Data Over Scraping
MediaDailyNews, Wendy Davis - Friday, March 1, 2024
Meta dropped its lawsuit against analytics company Bright Data, which scraped public ...
- Hail Direct Mail: It Is Using Data Tools That Resemble Those Of Email
Email Insider, Ray Schultz - Friday, March 1, 2024
Today's direct mailers can combine hyper-targeting tools and custom modeling. ...
- Threads Passes X In Daily Downloads
MediaDailyNews, Colin Kirkland - Tuesday, February 27, 2024
Data from app analytics tracker AppFigures shows Threads' global daily iOS downloa ...
- AI's Best Shot: Brands Seek To Use It In Automating Creative Tasks
Email Insider, Ray Schultz - Tuesday, February 27, 2024
Most brands still face challenges to creativity that AI might help resolv ...
- Sur La Table Cooks Up AI Merchandising Strategy
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Sur La Table director Chadwick Radaz says the marketing team spent le ...
- Nokia Jumps Into AI Mobile Network Solutions Supported By Nvidia
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
Nvidia will work with Nokia to develop artificial intelligence solutions in i ...
- Installs Up 56%, As AI Fuels Mobile Commerce Shopping Apps
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
As investment in generative AI continues to rise, boosting mobile marketing syste ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
When someone uses the word "rich," it may mean they feel ri ...
- Google Hits Back At IAB After Releasing Privacy Sandbox Report
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Google is disputing claims about its Privacy Sandbox in a new repo ...
- Meta Must Face Privacy Suit Over Tracking At Online Therapy Site
MediaDailyNews, Wendy Davis - Wednesday, February 14, 2024
Meta Platforms must face privacy claims brought by non-Facebook users who provid ...
- Most Effective Super Bowl Spots, Creatively Speaking
MediaDailyNews, Joe Mandese - Monday, February 12, 2024
The NFL's "Born To Play" was the most effective commercial airing ...
- Caveats Flood Paid Search, Retail Media Investments
Search & Performance Insider, Laurie Sullivan - Wednesday, February 7, 2024
Analytics and reporting limitations in retail media were cited as the prima ...
- Super Bowl For Swifties: More Ad Engagement To Shake Off
TV Watch, Wayne Friedman - Friday, February 2, 2024
Some brands may expect better engagement in connection with the big ga ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- Meta Must Face New Privacy Claims Over Pixel Tracking At Health Sites
MediaDailyNews, Wendy Davis - Tuesday, January 30, 2024
A federal judge has again sided against Meta Platforms in a priva ...
- Built For The Media-Buying Executive
Search & Performance Insider, Laurie Sullivan - Tuesday, January 30, 2024
I began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- Judge Sides Against Meta In Battle Over Scraping Public Data
MediaDailyNews, Wendy Davis - Wednesday, January 24, 2024
Analytics company Bright Data didn't violate Meta's terms of service by scrapi ...
- It's Official: U.S. Ad Market Expanded In 2023, Albeit A Smidgen
MediaDailyNews, Joe Mandese - Thursday, January 25, 2024
After a rough start, the U.S. ad market ended 2023 up 2. ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next Integration
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
National University began using cross-device measurement and attribution through a partnership betwe ...
- NFL Wild Card Game Delivers Record 2.8M Peacock Sign-Ups
Television News Daily, Wayne Friedman - Thursday, January 25, 2024
No other singular programming event has resulted in as many sign-ups f ...
- Ad Shows Marketers How To Redefine Success
MediaDailyNews, Laurie Sullivan - Monday, January 22, 2024
An ad campaign launched Monday from Semrush redefines success and shows markete ...
- Peaked TV: Supply Of Scripted Series Face Their First Crash
MediaDailyNews, Joe Mandese - Friday, January 19, 2024
"2021 and 2022 are the high watermark of 633 - the pinnac ...
- WaPo Creates Chief Growth Officer Role, Taps 'Subscription Wizard' To Fill It
Publishers Daily, Joe Mandese - Friday, January 19, 2024
"The Washington Post" this morning named Karl Wells to the new positi ...