Mediaedge:cia will retain media planning and buying duties for IKEA in the U.S., where the retailer has 37 stories. Lee Doyle, CEO North America, Mediaedge:cia, said he was pleased to continue working
with "one of the most respected global brands." Mattias Jongard, ad manager for IKEA U.S., called MEC "our best agency solution for the challenges ahead."
