News Brief
AirTran Installs Ads On Seatbacks
Nov 18, 2009, 1:10 PM
AirTran Airways is installing ads on the bottom of seat-back tray tables on all its 138 planes. Mother Nature Network, offering a chance to win a Royal Caribbean cruise, is its first advertising partner.
Passengers have to keep the tray tables in their upright, locked position, during the beginning and end of flights, resulting in a captured audience for the ads. US Airways has been placing ads on the tops of tray tables for years, but only on some planes. --Tanya Irwin
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