CBS: Most Super Bowl Spots Sold
CBS is approaching a 90% sell-out for its Feb. 7, 2010, broadcast of Super Bowl XLIV, which means it has only between six and 12 30-second ad spots left to sell from the 62 typically sold for the big game. It appears CBS was pacing ahead of Super Bowl ad sales for the 2007 Super Bowl telecast.
Motorola will advertise in the Super Bowl, but many regulars will not, due to the battered ad economy. In the last Super Bowl broadcast, no U.S. automaker put an ad in the game, and nor did FedEx Corp., a veteran ad supporter of the event. No word if they will return, however, GoDaddy.com, Pepsico and Anheuser-Busch will be back.
CBS has sought between $2.5 million and $3 million for a 30-second ad, with the higher prices allocated to prime inventory, such as the first ad in a commercial break closer to the start of the pigskin skirmish.