• Fast Company, Thursday, November 19, 2009 10:38 AM

Yes, it appears, in what is no doubt a rare dose of good news for writers who write very tightly. A new study from Weber Shandwick claims that while about 75% of Fortune 100 companies have Twitter accounts, many are not being utilized and few are using the medium correctly -- retweeting relevant posts, using hashtags and things like that.

"Twitter is so popular because it's so personal and so direct; give one person the keys to your brand's castle, and they'll go out and connect," Chris Dannen suggests. But, he writes, "don't feel bad if your company hasn't yet found that person. It was big news when Twitter itself hired an outsider who got Twitter."

In a Forbescommentary, meanwhile, Charlotte Dunlap writes that "CIOs should consider deploying a secure social networking strategy similar to corporate e-mail." The vp of research Synergy Research Group says "businesses should share information over an enterprise collaboration platform, and leave Twitter to Oprah Winfrey and Ashton Kutcher."

Read the whole story at Fast Company »