• SEOmozBlog, Thursday, November 19, 2009 12:54 PM

How do some search engines tend to interpret typical link growth patterns? Rand Fishkin takes a look, providing insight on what happens when the media blitz dies down after you've launched a company Web site with a massive media relations effort.

The spike and sudden drop-off in link acquisition can cause some serious problems in the search engine rankings. Don't assume marketing will take care of everything. In a video, Fishkin demonstrates a better, more natural, way to build growth through links.

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