• Google AdWords, Tuesday, November 24, 2009 2:55 PM

Digital marketing can become a relatively low-cost measurement tool that provides near-instant feedback on whether or not a campaign works, writes Dan Friedman. Friedman provides a few testing ideas marketers may want to try.

For example, try testing display ads through Display Ad Builder. Or test rich-media and video ads by incorporating text, images and logo into a design template. This allows you to test a creative message and learn what works before investing in creative support.

Read the whole story at Google AdWords »