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Online Coupon Sites See Soaring Traffic, Downloads

  • USA Today, Wednesday, December 2, 2009 10:42 AM
Leading coupon websites reported record traffic on Cyber Monday, Jon Swartz reports, as consumers scoured the Web for dollars-off deals that they could print and present to retailers, or codes that provide them with discounts on etail sites such as Amazon.com.

RetailMeNot had 1.1 million visitors, up 57% from a year ago; CouponCabin had 400,000 visitors, up 65% from a year ago; BradsDeals.com said traffic was up 174%, to 16,000 visitors per hour.

"Any merchant without an aggressive coupon strategy is at a clear disadvantage," says Loren Bendele, CEO of Savings.com, which works with more than 4,000 major retailers, including Apple, Gap and Home Depot.

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