Mindshare was named U.S. media agency of record for The Sun Products Corporation, provider of brands including all and Wisk detergents and Snuggle fabric softener. The assignment includes strategic
media planning and investment responsibilities for both traditional and digital media for Sun Product's brand portfolio. Media services for Sun Products were previously handled by Mindshare on an
interim basis following the company's acquisition of Unilever's North American fabric care business -- a Mindshare client -- in 2008. The assignment will be handled out of Mindshare's New York office.
Creative for Sun Products brands provided by Merkley + Partners and Lowe New York was not impacted by this appointment.
