Hasbro and Sesame Workshop, the nonprofit behind "Sesame Street," signed a 10-year global strategic alliance giving Hasbro the rights to manufacture and market a wide-range of toys and co-branded
games based on the TV show's characters. The range of products, featuring Elmo, Big Bird, Abby Cadabby and Cookie Monster, among others, will be designed to entertain and educate young children. They
will be available beginning in 2011.
