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'Variety' Goes Behind Pay Wall

  • Variety, Thursday, December 10, 2009 12:13 AM
It's a return engagement: Starting Thursday, Variety will begin its rollout of the site's paywall as part of an overall revamp of the pub's subscription structure. After clicking on two pages of content at Variety.com, one in 10 randomly selected visitors will be prompted to register for more access.

Print and digital subscribers who have logged in have full access to Variety.com. Nonsubscribers may access only five pages of content in any given month. The intro subscription rate for all Variety content --- daily, weekly and online -- is $248 a year.

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