• NewTeeVee, Friday, December 11, 2009 4:15 PM

More than 81% of all online video viewers click away if they encounter a clip rebuffering, according to a new study by video distribution and analytics startup Tubemogul. Surprisingly, the study -- which analyzed 192 million video streams over 14 days -- found that just 6.81% of all streams rebuffer at some point, while about 2.5% rebuffer twice.

Tubemogul also measured how many times rebuffers occur across several popular content delivery networks, and found that Limelight performed the best, Bitgravity's streams had to reload the most, and Akamai's performance fell somewhere in the middle. Tubemogul's research is based on both short-form content as well as TV shows and other longer streams, but it wasn't able to give any specifics as to how viewers of short-form and long-form video react to rebuffering differently.

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