• Radio World, Sunday, December 13, 2009 10:53 PM

As Internet video becomes a standard marketing, branding and communication tool, traditional TV broadcasters find themselves moving from the television screen to the computer screen. The same holds true for radio.

The growth of Internet radio has sparked a desire to stream not only audio from radio stations, but video content as well. More stations are installing television production equipment into their studios to broadcast their morning shows -- from cars to office cubicles.

As digital media and Internet video continues to grow, more radio stations will stream live video to their audience. As the audience grows, so will the number of advertisers and revenue, enhancing the bottom line for the broadcasters.

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