Ex-'Leno' Watchers Fled To Cable
According to Nielsen numbers crunched by Turner Broadcasting, this season so far (through the week ending Dec. 6) the three broadcast networks are down 14% from last year among 18-49s in the 10 p.m. hour on weeknights. Nearly all that loss is attributable to the whopping 45% hit that NBC has taken by airing "The Jay Leno Show" in place of the dramas that once ran at 10 p.m.
Ad-supported cable is up 1.6 points in the demo during the 10 p.m. hour. While there has been a shift from broadcast TV, it's also likely many viewers are disinterested NBC drama fans.