Orbitz.Com Traffic Skyrockets
Jun 18, 2001, 12:00 AM
According to the latest report from Nielsen//NetRatings, Orbitz.com was the fastest growing domain for the week ending June 10 at-home. Traffic soared 382% as surfers flocked to the site to explore the new online travel site. Orbitz.com attracted 689,000 unique visitors, compared to only 143,000 visitors the previous week. The site made the top ten advertisers rankings for both at-work and at-home for the week. On average surfers spent 11.5 minutes on the site, with more than 28% of all visitors viewing the page featuring membership registration. Males comprised 53% of the audience while females made up 47%.