News Brief

Lancome Selects Avenue A

Avenue A, Inc. a digital marketing services and technology company, announced that Lancôme USA has selected the company's New York based digital marketing agency, Avenue A/NYC as its digital marketing agency of record. Avenue A/NYC will help Lancôme USA, a division of the multi-billion dollar L'Oreal USA corporation, market its entire line of cosmetics, skin care and fragrances by developing a comprehensive digital marketing strategy designed to drive sales and registrations to the company's website. Avenue A/NYC will provide Lancôme USA with a mix of digital marketing solutions, including targeted web advertising and e-mail marketing, to help Lancôme USA develop its web site into an effective customer acquisition and retention channel.

- Adam Bernard

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