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Kutcher Moves TV's 'Life' To Web

  • Reuters, Friday, December 18, 2009 12:12 AM
The CW network ended Ashton Kutcher's "The Beautiful Life" run in September after just two airings due to poor ratings, leaving Kutcher holding three additional episodes that had been produced but never shown. Now the actor turned content producer wants to put all five on YouTube.com. YouTube and Kutcher are banking on the TV-level quality to attract viewers in a crowded Web landscape that doesn't show a lot of high-end original content.

Kutcher believes if he can increase the audience size on YouTube, then he might lure sponsors to finance more episodes solely for the Web. The show's first batch of episodes -- including a third one viewers never got to see on The CW -- will play at YouTube starting Thursday. Another two unseen programs will premiere Monday, December 21. All 40-minute episodes are ad-free, thanks to a sponsorship deal with Hewlett-Packard.

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