Have you been thinking about your post-holiday online strategy? The seven days that lead up to Christmas still account for about 20% of holiday sales, according to Tyler Calder.
Calder writes now is the time to think about taking advantage of all competitors who have begun to slow down PPC campaigns. He provides pointers on how to step things up and keep campaigns flourishing, and reminds us that after folks open their gifts on Dec. 25, many head online to look for sales.
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