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Nets Consider Emmy Alternative

  • Variety, Monday, December 21, 2009 10:34 PM
Several networks have been approached in recent weeks about mounting an alternative to the Emmys. Sony Pictures Television prez Steve Mosko is leading the effort,about potentially partnering with the Paley Center, according to sources. A Paley rep denied it would rival the Emmys.

The four major networks head into the final year of an eight-year deal in which the Emmycast has rotated among them. The TV Academy was able to negotiate an advantageous fee -- $52 million over the contract's term, an average of $6.5 million annually, but the nets expect the next pact to be less generous -- bad news for the TV Academy, which gets most of its annual budget from the Emmys.

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