News Brief
Online Spending Hits New One-Day Record
Dec 21, 2009, 12:18 PM
Consumers spent a record $913 million on Dec. 15, setting a new record, reports comScore, the first single day ever to cross the $900 million threshold. So far, consumers have spent $24.8 billion online in the first 48 days on the holiday period, a 4% rise from the same period a year ago.
The Reston, Va.-based digital measurement company says that free shipping offers continue to be the critical sales driver, and that each week so far, at least 45% of online transactions included free shipping, up from last year. In the week ending Dec. 6, 50% of transactions were shipped for free. --Sarah Mahoney
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