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Recent Online Media Daily Articles

• Marketers Should Tailor Specific Pitches To Tablet, Smartphone  May 22, 2:51 p.m.
  Don’t lump tablets in with mobile. That’s the take-away of a new Forrester study looking at ...
• Good TV Content Trumps On, Whether Trad TV Or Streaming  May 22, 2:42 p.m.
  While consumers continue to perceive TV programming as superior in quality to that of online fare, ...
• Google Releases Self-Serve Display Benchmark Tool  May 22, 2:02 p.m.
  Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ...
• Twitter Brings Lead Generation To Tweets  May 22, 1:14 p.m.
  Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ...
• DigitasLBi, Razorfish Tap Execs For Global Ops  May 22, 11:26 a.m.
  Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ...
• More Consumers Turn To Mobile To Research, Book Travel   May 22, 8:53 a.m.
  More than half of consumers used a mobile device to book travel in the last 90 ...
• Showrooming Overhyped, Mobile Key To Shopping Purchases  May 22, 8:53 a.m.
  Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ...
• Shopping App Swirl Adds In-Store Capability  May 22, 8:53 a.m.
  Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ...
• Tablets Gain Popularity With Shoppers  May 22, 8:53 a.m.
  Internet-connected devices are exploding in the United States. There are 31.8 million Internet-accessible tablets, according to ...
• DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms  May 22, 8:48 a.m.
  In a push to demystify the black box world of programmatic trading, a major ad technology ...