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Limelight Buys Digital Ad Agency

  • Reuters, Tuesday, December 22, 2009 10:15 PM
Limelight Networks, which helps speed delivery of Web content, agreed to acquire privately held interactive digital advertising provider EyeWonder for up to $110 million in cash and stock. The purchase lets Limelight better participate in video, mobile and Web TV ads.

Atlanta, Georgia-based EyeWonder develops monetization services that help advertisers, interactive agencies and content publishers create, build, track and optimize rich media and interactive video ad campaigns. EyeWonder's ad platform is projected to service over $500 million in media spend globally in 2009.

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