How Personalization Does and Doesn't Change Search

Rand Fishkin wants to put the minds of SEO professionals to rest. The practice of search engine optimization isn't becoming extinct because search engines are moving into the practice of personalized search.

Although Danny Sullivan and David Harry mapped out the nuances of change, the industry still appears concerned. So, Fishkin attempts to calm some nerves. He details the impact personalized search will have on SEO, and what those supporting the practice should do differently.
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Tags: search, seo
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