Powered by Audible Magic's patented technology for generating unique audio "fingerprints," the MeasureCast Streaming Ad Verification Service gives advertisers and ad agencies timely third-party confirmation that their ads ran in a particular audio stream. The data is then integrated with MeasureCast's Internet audience data, enabling advertisers to see online reports verifying that a particular ad was delivered at the right time, with the right creative, to the right demographic segment.
The new service, available in Q3, 2001, was initially tested with Internet radio broadcaster 3WK Undergroundradio.