News Brief
New Jersey Nets Partner With Rite Aid
Jan 12, 2010, 1:49 PM
The New Jersey Nets NBA basketball team has launched a strategic alliance with Rite Aid Pharmacy, the largest drugstore chain on the East Coast, which will include the promotion of Nets Basketball and the marketing of Nets tickets in 65 stores in the New York metropolitan area.
The alliance will promote the Nets through circulars and in-store signage. It will also include retail promotions at its participating metropolitan area stores. --Karl Greenberg
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