Eric Pfeiffer, a San Francisco-based industrial
designer, is helping Dow by turning the raw material into products like end tables, stools and wall mounts that consumers can see, relate to, and understand.
"It took a little bit, to get our mind around this," says Umberto Torresan, a marketing manager at Dow. "But as we started to interact with consumers, we started coming up with more ideas, such as what kinds of products mean something to people. [Pfeiffer] was the bridge for the translation. As a designer, he has a powerful way of communicating things."
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