24/7 Media and Real Media Merge
The newly merged company, which will be headquartered in New York, offers a comprehensive suite of interactive marketing solutions for advertisers and publishers. According to the announcement, the company's suite of online solutions include:
* Largest online ad network
* Largest locally installed ad serving customer base
* Second largest and fastest growing hosted ad serving customer base
* Most extensive permission-based email database with more than 35 million email addresses
* Leading search engine placement enhancement service
* Innovative online promotions business
"This merger has both broadened and deepened our suite of products and service offerings. It makes us the strongest choice for advertisers and publishers in the online marketplace." said David J. Moore, CEO of the newly merged company.
Walter Annasohn, outgoing CEO of Real Media, added that the new company becomes a "very strong player by retaining the best from both organizations."
Clients of the newly merged company include American Express, AT&T, BellSouth, Bloomberg, Brann Media, CBS Marketwatch, Citibank, Dell, Earthlink, Ebay, The Economist, Forbes, Ford Motor, General Motors, IBM, Internet.com, The New York Times Digital, Sabre, Seagram, Seattle Seahawks, Symantec, TV Guide, Visa, YellowPages and Ziff Davis as well as thousands of other advertisers and publishers.
The combined Company expects to achieve more than $10 million in annual operational savings. A transition team has been established to manage the integration process to ensure these synergies are realized, as well as make recommendations for renaming the company. Initially, outside of North America, the Company will continue to operate under the Real Media name.