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Poll: Sirius XM Should Drop Stern, Ups Bowl Broadcasts

  • TheStreet, Tuesday, February 2, 2010 12:44 AM
Some 55.2% of TheStreet readers who took the company's survey say Sirius XM can continue successfully without shock jock Howard Stern, though it might take a small hit at the beginning. However, 44.8% of the poll takers say that Stern is the face of Sirius XM, and helped make Sirius XM what it is today -- and that the company should keep him around.

Separately, Sirius XM said that it is set to broadcast Super Bowl XLIV in 10 different languages and 14 different live broadcasts. During Super Bowl Sunday on Feb. 7, Sirius XM will air an expanded lineup of live play-by-play broadcasts of the Super Bowl from Sun Life Stadium in South Florida. Sirius XM added more than 257,000 net subscribers in the fourth quarter, bringing the total number of Sirius XM subscribers to more than 18.7 million at year's end.

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