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Silverman's Electus, Shine Go Global

  • AP, Wednesday, February 3, 2010 11:29 PM
Former NBC Entertainment co-chairman Ben Silverman's new studio, Electus, and the distribution arm of Elisabeth Murdoch's Shine Group are teaming up to distribute Electus' content. Electus gives advertisers a say in the development of TV and Web shows.

Electus was formed in July with Barry Diller's IAC/InterActiveCorp, and its first distribution partnership is with Israel-based Abbot Reif Hameiri Production Company. Electus Distribution will develop that company's programming in the U.S. and Abbot Reif Hameiri will be allowed to sell Electus' content in Israel.

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