AMR International's latest survey says b-to-b online marketing was worth $3 billion in 2009 and will grow 8% in 2010. The growth is attributed to a shift from print, although two-thirds of b-to-b
marketers believe that online must complement traditional marketing efforts. The survey's findings, noted in
Folio:, concluded: b-to-b ad spend on social media and lead-generation sites will
grow 21% and 17%, respectively, to 2013, and that online will reach 12% of the b-to-b marketing mix by 2013.
