• Gizmodo, Friday, February 5, 2010 1:40 PM

Speaking of backlashes, the third major publisher has called for Amazon to change its e-book pricing model on the heels of Apple's official entrance into the space. Following the lead of MacMillan and HarperCollins, Hachette now wants to raise the prices at which its sells e-books on Amazon. To date, Amazon has charged a flat rate of $9.99 per e-book. Apple -- about to challenge Amazon's Kindle e-reader with the iPad -- has suggested that publishers charge from $12.99 to $14.99 for "hardcover bestsellers," or just set their own prices.

According to Gizmodo, this will likely be the new industry standard for Amazon to follow -- or suffer the consequences. "MacMillan CEO John Sargent has specifically mentioned those same pricepoints as their baseline, so you can expect every other publisher will hew to that," writes the blog.

Read the whole story at Gizmodo »