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Fox, Conan Talk Show Time

The Wrap, Monday, February 8, 2010 11:20 PM

Fox and Conan O'Brien have begun doing their respective due diligence as they try to figure out how a deal might be hammered out to bring O'Brien to Fox. To make Conan on Fox a reality, however, everyone involved will have to eschew the dynamics of past network deals for late-night talent and hammer out a workable business model -- with shared risk and mutual reward.

That means managing expectations, committing to a long-term plan and figuring out a way to ensure nobody gets soaked if the whole venture bombs with viewers. Having been ousted by the network that raised him, O'Brien is unlikely to jump into any new deal that doesn't give him some guarantee of at least one or two years to make his mark. The network also needs to figure out how to school both affiliates and the media about what success means for Conan on Fox.

Read the whole story at The Wrap »

celebrity, television

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