Dow Chemical Company - Draftfcb Chicago

The Dow Chemical Company has named Draftfcb Chicago agency of record for Dow Solar Solutions. While the agency has served as agency of record for the Dow corporate account for nearly four years, this represents the first assignment for one of Dow's business units.
Tags: accounts
  • BIZ DEV: Zimmerman Advertising Gets Lucky, Named Media Planning And Buying AOR For Lucky Brand

    Following a review, Zimmerman Advertising was named online and traditional media planning and buying agency of record for Los-Angeles-based Lucky Brand, a manufacturer of men and women's denim, fashion and accessories. In addition to media planning and buying duties, Zimmerman's zSocial unit will handle Lucky Brand's social media activation. A ...
  • BIZ DEV: Anomaly Wins Duracell

    Anomaly scored additional work for Procter & Gamble when it was named lead creative agency for Duracell. The agency will handle both traditional and digital work, which was previously handled by The Acme Idea Co. and Saatchi & Saatchi, respectively.
  • BIZ DEV: Publicis Kaplan Thaler Wins Red Lobster

    Red Lobster tapped Publicis Kaplan Thaler as its creative agency of record, following a review. Grey previously handled the account. Publicis Kaplan Thaler bested Barkley, The Martin Agency and Olson for the win. New work will debut in 2015.
  • BIZ DEV: Lowe Campbell Ewald Wins UNICEF

    Following a review, Lowe Campbell Ewald was awarded a large piece of business for the U.S. Fund for UNICEF, which supports UNICEF's work through fundraising, education and advocacy in the United States. The account will be run out of Lowe Campbell Ewald's New York office. Work consists of a full-scale ...
  • BIZ DEV: Mullen Named AOR For Ulta Beauty

    Following a review, Mullen was named agency of record for Ulta Beauty. The Richards Group previously handled work for the beauty retailer. Ulta Beauty spent almost $18 million on measured media in 2013, according to Kantar Media.
  • BIZ DEV: BARKER Acquires Brandwire, Adds Three New Clients To Roster

    Interactive agency BARKER ha acquired BrandWire, a digital marketing agency based in New York City. The addition enhances BARKER’s digital marketing offerings and adds three international brands -- Letarte, Roche Bobois and Jacadi-- to the firm’s client roster. "What attracted us to BrandWire was not merely the additional expertise in outbound digital marketing ...
  • HackerAgency; ditech Mortgage

    Global digital/direct marketing agency HackerAgency was tapped to execute a broad-spectrum marketing campaign for home lender ditech Mortgage Corp.
  • BIZ DEV: MSK Named AOR For QPS Employment Group

    Milwaukee-based MSK was named agency of record for QPS Employment Group, a Midwest staffing and employment firm headquartered in Brookfield, Wisconsin. Following a review process, QPS tapped the agency to spearhead strategic planning, branding, web development and marketing for all of QPS'offices located in Wisconsin, Iowa, Illinois, Kansas and Missouri. ...
  • BIZ DEV: Subway Awards Proof+Grey Creative Work In Canadian Markets

    SUBWAY Restaurants awarded strategic and creative duties for its Southwestern Ontario, Toronto and Barrie markets to Austin-based independent agency, Proof Advertising in partnership with the Toronto office of Grey Canada. To service the business, which consists of 944 stores in Ontario, the shops have formed a collaborative, Proof+Grey, which will ...
  • BIZ DEV: Mashable Names Inception Digital As Australian Digital Media AOR

    Mashable has expanded into Australia and named Inception Digital as its Australian digital media agency of record. The agency was charged with helping to grow the company's commercial opportunities with brand partners in Australia. "We're excited to be expanding into Australia and thrilled to have Inception Digital join us in ...
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