Ex-Omnicom Birkin Launches Red Peak
Feb 15, 2010, 11:03 AM
Michael Birkin has formed The Red Peak Group, a global marketing services company with offices in New York, Chicago, Los Angeles and London. Birkin is a former Omnicom Group vice chairman and CEO of Omnicom Asia Pacific. His new company, Red Peak, debuts with inaugural client Intel. A second platform is RPMC, a leader in experiential and sponsorship marketing, which has strong associations with the world's largest sports and entertainment events, including The Olympic Games, The FIFA World Cup and The Grammy Awards. Jay Lenstrom, recently CEO of Radiate Group, was named CEO.