Adversoft Releases Wireless Marketing Tool

  • July 10, 2001
Adversoft, Inc., a provider of wireless real-time communications, has announced the launch of e-TAS, the company's new marketing solution. e-TAS was first introduced in 1999, and now with the maturity of the wireless market in the United States, e-TAS is in Release Version 2.5. Used to improve customer loyalty, improve brand awareness, and to increase sales revenues, e-TAS (Electronic Targeted Advertising System) is a web-based marketing and advertising database system that not only enables a company to manage customer data, but also send a custom text message to a customer's mobile phone, personal digital assistant (PDAs), or email account in real time.

- Adam Bernard

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