TVN Direct, the direct-response advertising subsidiary of TVN Entertainment formerly known as Guthy-Renker TV, has launched of TVN Directo, a new Spanish-language direct-response channel targeted
specifically toward the Hispanic market. Available for distribution today, the 24-hour direct-response network allows cable operators and advertisers to capitalize on the booming U.S. Hispanic market.
TVN Directo will consist of long-form (infomercial) and short-form advertising content originally produced in Spanish featuring products specifically targeted toward the Hispanic market.
