News Brief

IVillage Taps MTV Marketer

IVillage, an online social network for women, has hired MTV's Kelli Callanan as VP of marketing. Callanan will report to Catherine Balsam-Schwaber, SVP of marketing for the company.

In her most recent role as senior director of integrated marketing at MTV, Callanan ran programs for Coca-Cola, Wrigley, LG, Mars, Frito-Lay and Electronic Arts.--Karl Greenberg

Tags: media, personnel
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