Sony, in fact, was the first studio to allow Redbox to rent movies the same day
they go on sale. "Overall, we feel good about the economics of the deal," Bishop tells Fritz, which goes against the prevailing wisdom in Hollywood of preserving a sale-only period. (Earlier this
week, for example, Redbox agreed to not rent Warner Bros.' DVDs until 28 days after their release.)
While he can't help pining for the glory days when disks flew off the shelves, there are better times ahead, Bishop feels, thanks to two new technologies. "I do yearn for the days when the finance people were calling me a sandbagger because I kept blowing past our projections," he says. "But I feel now, with 3-D and digital delivery and Blu-ray, that we're about to get on a growth curve again that will bring great things to come."
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