VerticalNet, Inc. and DoubleClick, Inc. today announced a technology, media and email alliance. As part of the agreement, VerticalNet will join the DoubleClick Audience Network. DoubleClick will now
sell VerticalNet's advertising inventory to the business-to-business market across VerticalNet's 59 industry-specific online marketplaces. Additionally, VerticalNet will adopt and use DoubleClick's
DART for Publishers 5 (DFP5) technology platform to serve advertising throughout VerticalNet's online marketplaces. This technology platform will provide up-to-the-minute reporting and analysis
capabilities to its advertising customers. Taking advantage of DoubleClick's cohesive marketing services, VerticalNet will also leverage DoubleClick Promotions and DoubleClick Email List Services
solutions.
