Roper: PBS Most-Trusted News Source
TV NewsCheck, Monday, February 22, 2010 12:25 AM
New national polls have found that the American people find PBS the most trusted and unbiased institution among nationally known organizations; the most trusted source of news and public affairs among broadcast and cable sources; and the most educational media brand for children ages 2-8.
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The research was commissioned by PBS and conducted in December 2009 and January 2010 by the nonpartisan, international research company GfK Roper Public Affairs & Media. In the 2010 poll, 45% of respondents said they trust PBS more than any other nationally known organization. (Fox News Channel was second with 29% and CNN was third at 27%.) PBS ranked at the top in public trust among every age group, ethnicity, income and education level measured. PBS ranks highest in importance among 58% of respondents when compared to commercial broadcast (43%) and cable channels (40%).
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