Roper: PBS Most-Trusted News Source
The research was commissioned by PBS and conducted in December 2009 and January 2010 by the nonpartisan, international research company GfK Roper Public Affairs & Media. In the 2010 poll, 45% of respondents said they trust PBS more than any other nationally known organization. (Fox News Channel was second with 29% and CNN was third at 27%.) PBS ranked at the top in public trust among every age group, ethnicity, income and education level measured. PBS ranks highest in importance among 58% of respondents when compared to commercial broadcast (43%) and cable channels (40%).