Custom Publishing Council Changes Name

  • February 19, 2010
The Custom Publishing Council has changed its name to the Custom Content Council. The change reflects the custom media landscape, reflecting the "monumental impact content has today on all marketing initiatives," stated executive director Lori Rosen. "'P' for Publishing sounded ancient. 'Content' is a more accurate reflection of what marketers are using to educate, connect, up sell and attract new customers." The renamed company will relaunch its site in May.

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