American Legacy Launches Next Truth Ad
The latest spot has the interviewer (an actor) asking the interviewee how he'd feel about 400,000 a year. After the guy says "great," the interview apologizes, explaining that he meant 400,000 deaths per year from the product he would make if he were hired. The interviewee is silent.
The "Do You Have What it Takes?" effort launched last June.--Karl Greenberg