First Auto Internet Report Released
The report provides online usage and demographic metrics - such as top Internet properties, unique visitors, reach, gender and age - broken out by key segments such as manufacturer, make and model.
According to the report, among car sites, Autobytel.com has the highest composition of visitors owning a luxury car, while Buyerconnection.com has the highest composition of visitors owning a sport utility vehicle.
Close to half of all Honda owners (45.5%) visited at least one technology site. The most popular technology site among Honda owners is ZDNET, with a 21.3% reach.
Overall, 24.5% of automobile owners visited at least one automotive site. The most popular automotive site among GM owners is Carpoint, while the most popular one for Toyota/Lexus owners is Edmunds.
Authors of the report hope the information will aid the planning process for automotive manufacturers, dealers, financiers, aftermarket businesses, insurers, advertising agencies and online media companies buying and selling ad space within the automotive industry. It is also valuable for Web companies looking to identify what types of people are visiting their site, what vehicles they drive and how competing sites stack up.
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into digital video platforms in a big way -- launching ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "First Auto Internet Report Released"
Leave a Comment