• by July 17, 2001

MeasureCast today announced that Internet radio listeners requested more hours of streaming audio entertainment last week than they did during any other week this year, pushing the weekly MeasureCast Internet Radio Index to 198 - its second all-time high in less than a month.

"Our Internet radio listening index jumped 22% over the previous week for two reasons," explained MeasureCast CEO Ed Hardy. "Streaming radio fans went back on-line to listen after the Fourth of July holiday, and many more people are discovering the variety of terrestrial and Internet-only stations available through the Web. This is extremely encouraging for advertisers who plan to devote a portion of their ad budgets to streaming media."

The index, a representation of the trend in Total Time Spent Listening (TTSL) across a spectrum of on-line radio stations measured by MeasureCast, hit its previous all-time high of 184 the week ending June 24.

During the week of July 9 - 15, 19 of the MeasureCast Top 25T stations streamed more hours of radio entertainment (Total Time Spent Listening) than they did the previous week. Thirteen stations experienced an increase in estimated audience size, or CUME. And 16 of the top 25 stations were Internet-only broadcasters - the same as the previous week. MEDIAmazing.com once again finished the week as the number one on-line radio and Internet-only broadcaster. United Kingdom-based Virgin Radio was the leading terrestrial station broadcasting over the Internet.

Other facts for the week of July 9 - July 15:

- 69% of all listening occurred between 5 a.m. Pacific and 5 p.m. Pacific, 8% less than the previous week.

- The peak listening hour was noon Pacific, with 8% of the day's listening.

- 13% of the week's TTSL took place over the weekend, down 7% from the previous week. However, the total number of hours streamed during the past weekend was up 15% over the previous weekend.

- The peak listening day was Thursday, with 19% of all TTSL occurring on this day.

- The largest single age group listening to Internet radio last week: 25-34 year-olds (29%).

- 54% of listeners were under 35; 26% were younger than 25, and 5% were over 55.

- 70% of listeners were men; 30% were women.

- Top streaming nations include the United States, the United Kingdom, Canada, Japan, and Mexico.

- The South (31%) and the West (29%) of the U.S. have the greatest number of streaming media consumers.